News

July 3, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Field Notes on First Contact: Today’s Observation

Some Questions Are Worth Leaving Alone Not every question needs an answer. And not every answer needs action. First Contact Live isn’t for people looking for reassurance. It’s for...

July 1, 2026
hershrephun
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Field Notes on First Contact: Why It Matters

When the Possibilities Start Pulling There is a kind of work that doesn’t suffer because people ignore it. It suffers because people see too much in it. They see...

June 29, 2026
hershrephun
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Field Notes on First Contact: What We Observed

It All Begins with The Last Question In my personal and professional journey, I’ve attended some excellent workshops, webinars, interviews, and coaching sessions. Almost all of them have the...

June 26, 2026
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There is Something New Under the Sun

Now What Do You Call It? On Monday, we explored what happens when people don’t understand your work. On Wednesday, we looked at what happens when people think they...

June 24, 2026
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I Get It… You’re a Blank!

What If They’re Only Half-Right? A few days ago, I wrote about Interpretive Friction. That’s what happens when people don’t understand your work. They get confused. They need an...

June 22, 2026
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What a Relief

You Don’t Have to Pay the Explanation Tax On Saturday, after services, I was sitting around a table with some fellow regulars and a new couple. The round robin...

June 19, 2026
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The Goal Was Never to Be a Category of One

Keep building the thing. There are a lot of people trying to become unique. It doesn’t work that way. The people who eventually become known for a distinctive way...

June 17, 2026
hershrephun
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The Strange Side Effect of Success

People keep rewarding you for who you’ve been. When you get good at something, people start calling. That’s the goal, isn’t it? You’ve spent years building expertise, credibility, relationships,...

June 15, 2026
hershrephun
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When All the Good Words are Taken…

…it may be time to grow up. When we’re young, categories are liberating. Student. Actor. Teacher. Doctor. Lawyer. Entrepreneur. Those words help us orient ourselves. They help other people...

June 12, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The People Who Become Categories

Or “When folks stop describing what you do and start describing how you think.” Back when I was helping clients earn publicity, visibility was the prize. Get known. Build...