FEATURED

September 15, 2025
hershrephun
BIZ, Blog, FEATURED, News

3 Laws for Building Your Positronic Brand

Or: How to Keep Trust Alive And we’re back! In last week’s newsletter, I outlined how to pass the branding Turing Test, i.e. maintaining the human touch of authenticity,...

September 11, 2025
hershrephun
BIZ, Blog, FEATURED, News

Can Your Brand Pass the Turing Test?

Let’s link Positronics with another tech/A.I concept you may have heard of… Welcome back! In our previous newsletter, we talked about the concept of Positronics (influenced by the work...

September 5, 2025
hershrephun
BIZ, Blog, FEATURED, News

Becoming Positronic: Human-Centered Branding In An Age of Automation

You can’t tell but the heading of this week’s newsletter was orginally in Roboto font. That’s no coincidence. When sci-fi legend Isaac Asimov coined the term “positronic” in his...

August 29, 2025
hershrephun
BIZ, Blog, FEATURED, News

Embargo the News. Fall in Love.

Positivity leads to Productivity so let’s start there. There’s an ancient Chinese proverb (cue cheesy gong music): May you live in interesting times. Some have actually described that proverb...

August 13, 2025
hershrephun
BIZ, Blog, FEATURED, News

Holding Steady in a Fluxed Up World

Your brand is your anchor. Pick any corner of the world, and the ground is moving beneath your feet. There’s no status quo. Some believe that fleet-footed and agile...

August 11, 2025
hershrephun
BIZ, Blog, FEATURED, News

Don’t Take it From Me

But third-party validation worked for The Lone Ranger Today’s newsletter is an excerpt from my book, Selling the Truth: A ‘Semoir’ with Insights for Life and Business, currently available...

August 1, 2025
hershrephun
BIZ, Blog, FEATURED, News

Success and Celebrity are not synonymous. My entire career has been dedicated to visibility. Mostly for others: PR, Communications, Creative Direction, and Brand Strategy, for artists, filmmakers, composers, VFX...

July 25, 2025
hershrephun
BIZ, Blog, FEATURED, News

Personal Life Vs Personal Brand

How much of your private life must you sacrifice in the service of your business? We are now less than a week away from my Earning Your Wealth-Respect with...

July 18, 2025
hershrephun
BIZ, Blog, FEATURED, News

IT’S MY FVCKIN’ BRAND!

Self-Censorship Svcks If We Let It. Let’s start with a poem: If yov’re easily rvffled, don’t cover yovr ears, Cvz there is not one word here to bring yov...

July 16, 2025
hershrephun
BIZ, Blog, FEATURED, News

Sometimes it’s About the $. Other Times it Just Makes Cents.

I wrote my book, “Selling the Truth: A ‘Semoir’ with Insights for Life & Business,” to share my message and mission with as many people as possible. Is it...