I THINK WE’RE DONE HERE
The meeting was scheduled for 30 minutes. Nobody said we had to use all of them. I have a strange habit. When I figure out what’s going on quickly,...
“EVERYBODY JUST ASKS ME”
Being the person who can explain everything about your company is useful. Until everybody needs you to explain everything about your company. “Everybody just asks me.” Well, yeah. You...
The Same Expertise. A Bigger Role.
What happens when the expertise that built your reputation needs to serve a bigger role? She had built exactly what she set out to build. A respected law firm....
Your Business Has Needs… And So Do You.
You’ve spent years asking what the business needs from you. It may be time to ask what you need from it. You and your business have been together a...
We’re Building a New Website
When a company has changed faster than the way people understand it, execution can become a very expensive form of procrastination. “We’re building a new website.” Excellent. What are...
WHAT DO YOU WANT THE NEXT SIX MONTHS TO LOOK LIKE?
Six months from now is coming. You may as well have something to say about it. You wake up tomorrow and AI has gotten smarter again. This is becoming...
YOU ARE NOT YOUR COMPANY.
And your company is not you. You built the company by solving problems. Customer problem? You handled it. Employee problem? Give it here. Something or someone blew a gasket...
WORDS DON’T MATTER.
The perfect words are overrated. The idea underneath them isn’t. I’ve been a copywriter forever. It’s part of my DNA. I’ve spent a ridiculous percentage of my life looking...
WHAT MUST REMAIN TRUE?
As organizations evolve, somebody has to protect the idea. Change doesn’t usually make a company incoherent all at once. It happens one perfectly reasonable decision at a time. You...
You Are the Most Incredible Mosaic
The pieces weren’t random. You just couldn’t see the picture yet. I was catching up with someone this week whom I’ve known for a while. She’s had one of...