Am I a Luxury Personal Brand? In My Dreams.
My suit is mohair. My tee is cotton, but it’s a high-thread Egyptian cotton and it costs $418. It’s a tee shirt. It’s turquoise...
How Much Vulnerability is Healthy for Your Personal Brand?
There is no simple answer. Fortunately, I like the tough questions. First of all, there are a few guidelines I provide clients when it...
The Hidden Cost of Delaying Your Personal Brand Strategy
“Those golden handcuffs may be coming off whether you like it or not.” This was something that came out in a conversation with a...
Why Your Personal Journey will Unlock and Unleash Your Personal Brand
The Breakthrough is in Your Head (a modified excerpt from “Selling the Truth: A ‘Semoir’ with Insights for Life and Business”) While engaged with...
Your Personal Brand is Your IP.
That’s the bottom line. And the only relevant question is, “What’s it worth to you?” As a Service Provider, I’m supposed to solve a...
The Spin Doctor and The Bullsh*t Artist
From Chapter 4 of “Selling the Truth: A ‘Semoir’ with Insights for Life and Business” by Hersh Rephun Shortcut to a Ditch To understand...
A ‘comedy of horrors’ becomes beer with a Nazi in this excerpt from my forthcoming book.
From Chapter 3 – A Lie is a Wish Your Heart Makes – in “Selling the Truth: A ‘Semoir’ with Insights for Life and...
Tomorrow is Today.
On Billy Joel’s Cold Spring Harbor album is a pretty obscure cut called “Tomorrow is Today.” It came on this morning in my “Genius...
HOW MANY TIMES MUST I ‘X’ YOU?
I’ve been thinking a lot about categories. Am I in the Marketing category? Sales? Advertising? The answer is None of the Above. I’m in...
YOU CAN DO BETTER THAN ‘PRETTY GOOD’
Is your Personal Brand taking a back seat to your Business? I recently rewatched one of my favorite streaming series of the last decade:...