Making Your Grand Entrance, After Exiting
I often ask clients, “What’s the next mountain you want to climb?” But in fact, there might be a more apt way to phrase...
You Have an Embarrassment of Riches
Don’t Be Embarrassed… Define your Personal Brand. You invested heavily in your education. You earned an advanced degree. In fact, you pursued another advanced...
Am I a Luxury Personal Brand? In My Dreams.
My suit is mohair. My tee is cotton, but it’s a high-thread Egyptian cotton and it costs $418. It’s a tee shirt. It’s turquoise...
How Much Vulnerability is Healthy for Your Personal Brand?
There is no simple answer. Fortunately, I like the tough questions. First of all, there are a few guidelines I provide clients when it...
The Hidden Cost of Delaying Your Personal Brand Strategy
“Those golden handcuffs may be coming off whether you like it or not.” This was something that came out in a conversation with a...
Why Your Personal Journey will Unlock and Unleash Your Personal Brand
The Breakthrough is in Your Head (a modified excerpt from “Selling the Truth: A ‘Semoir’ with Insights for Life and Business”) While engaged with...
Your Personal Brand is Your IP.
That’s the bottom line. And the only relevant question is, “What’s it worth to you?” As a Service Provider, I’m supposed to solve a...
The Spin Doctor and The Bullsh*t Artist
From Chapter 4 of “Selling the Truth: A ‘Semoir’ with Insights for Life and Business” by Hersh Rephun Shortcut to a Ditch To understand...
A ‘comedy of horrors’ becomes beer with a Nazi in this excerpt from my forthcoming book.
From Chapter 3 – A Lie is a Wish Your Heart Makes – in “Selling the Truth: A ‘Semoir’ with Insights for Life and...
Tomorrow is Today.
On Billy Joel’s Cold Spring Harbor album is a pretty obscure cut called “Tomorrow is Today.” It came on this morning in my “Genius...