BIZ

July 16, 2025
hershrephun
BIZ, Blog, FEATURED, News

Sometimes it’s About the $. Other Times it Just Makes Cents.

I wrote my book, “Selling the Truth: A ‘Semoir’ with Insights for Life & Business,” to share my message and mission with as many people as possible. Is it...

July 10, 2025
hershrephun
BIZ, Blog, FEATURED, News

Battle if You Must. Be True to Yourself Always.

As a companion piece to Wednesday’s edition about the bright side of life post-truth, let’s hit the weekend with an anecdote about tapping into the truth about “us”! From...

July 9, 2025
hershrephun
BIZ, Blog, FEATURED, News

Why “Post-Truth” May Be a Good Thing

Without a consensus on what’s true, we may return to choosing what’s right. Last night, we quietly turned a corner in the “Post-Truth” discussion, as U.S. Secretary of State...

July 7, 2025
hershrephun
BIZ, Blog, FEATURED, Insights, News

Good ‘n Rich

When you earn your Wealth-Respect Two years into my current Holistic Brand Transformation program (which went through several name iterations), I’ve taken note of an interesting pattern. It goes...

July 4, 2025
hershrephun
BIZ, Blog, FEATURED

We Shall Be Free*

As entrepreneurs, we know what freedom looks like. As Americans, we know these wieners smell a little funny. Some may read that subhead and think, “If you weren’t free,...

June 30, 2025
hershrephun
BIZ, Blog, FEATURED

I Did It. So Can You.

Sure, I’m proud of the 600 workout milestone I hit last week. But while that milestone was still in the making, I committed to my Personal Brand. There are...

June 27, 2025
hershrephun
BIZ, Blog, FEATURED

On the Eve of my 600th Workout

I remind myself that I am not a god. But I’m pretty damn good. I am writing this issue of the SELLING THE TRUTH TODAY newsletter on Thursday night...

June 23, 2025
hershrephun
BIZ, Blog, Holistic Branding

Post-Truth and Beyond Satire, We Just Have to Talk Funny

Humor can be our compass in a world that’s stopped making sense. We used to support our arguments with facts. Facts were powerful, because if they could be verified,...

May 16, 2025
hershrephun
BIZ, Blog, Holistic Branding

It’s Not Me, It’s All of Us

There’s not a dry eye in the room, which is not all that big a deal, since I’m alone. But I’m reflecting on the conversations I’ve had this year...

May 14, 2025
hershrephun
BIZ, Blog, case studies, Holistic Branding

Transforming the Climb: Branding in an Uncertain World

When you’ve spent decades telling the planet’s most urgent stories — the ones people would frankly rather ignore — you learn something: Momentum is survival. Thomas Schueneman has been a...