Brand Integrity Never Hurt No One
Or “How to Avoid Trend-Chasing as a Positronic Brand” No matter how good I look for my age, trust me – I’m too old to chase trends. Those boring...
3 Laws for Building Your Positronic Brand
Or: How to Keep Trust Alive And we’re back! In last week’s newsletter, I outlined how to pass the branding Turing Test, i.e. maintaining the human touch of authenticity,...
Can Your Brand Pass the Turing Test?
Let’s link Positronics with another tech/A.I concept you may have heard of… Welcome back! In our previous newsletter, we talked about the concept of Positronics (influenced by the work...
Becoming Positronic: Human-Centered Branding In An Age of Automation
You can’t tell but the heading of this week’s newsletter was orginally in Roboto font. That’s no coincidence. When sci-fi legend Isaac Asimov coined the term “positronic” in his...
Embargo the News. Fall in Love.
Positivity leads to Productivity so let’s start there. There’s an ancient Chinese proverb (cue cheesy gong music): May you live in interesting times. Some have actually described that proverb...
Holding Steady in a Fluxed Up World
Your brand is your anchor. Pick any corner of the world, and the ground is moving beneath your feet. There’s no status quo. Some believe that fleet-footed and agile...
Don’t Take it From Me
But third-party validation worked for The Lone Ranger Today’s newsletter is an excerpt from my book, Selling the Truth: A ‘Semoir’ with Insights for Life and Business, currently available...
Be Known Where it Matters
Success and Celebrity are not synonymous. My entire career has been dedicated to visibility. Mostly for others: PR, Communications, Creative Direction, and Brand Strategy, for artists, filmmakers, composers, VFX...
Personal Life Vs Personal Brand
How much of your private life must you sacrifice in the service of your business? We are now less than a week away from my Earning Your Wealth-Respect with...
IT’S MY FVCKIN’ BRAND!
Self-Censorship Svcks If We Let It. Let’s start with a poem: If yov’re easily rvffled, don’t cover yovr ears, Cvz there is not one word here to bring yov...