BIZ

June 15, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

When All the Good Words are Taken…

…it may be time to grow up. When we’re young, categories are liberating. Student. Actor. Teacher. Doctor. Lawyer. Entrepreneur. Those words help us orient ourselves. They help other people...

June 12, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The People Who Become Categories

Or “When folks stop describing what you do and start describing how you think.” Back when I was helping clients earn publicity, visibility was the prize. Get known. Build...

June 10, 2026
hershrephun
BIZ, Blog, FEATURED, YES Brand

The Thing You Can’t Stop Seeing

The clue to what makes you distinctive is usually hiding inside what everyone else considers obvious. For a long time, I thought I had a knack for representing commercial...

June 8, 2026
hershrephun
BIZ, Blog, FEATURED, YES Brand

The Résumé Trap

At some point, the list of things you’ve done starts getting in the way of the thing that makes you distinctive. My first job out of college was managing...

June 5, 2026
hershrephun
BIZ, Blog, FEATURED, YES Brand

The Proof Is in the Movement

You don’t know your positioning is working because people understand it. You know because they behave differently. One of the easiest mistakes to make is confusing recognition with progress....

June 3, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Most Expensive Assumption People Make About You

The market’s first impression isn’t always wrong. It’s often incomplete. One of the biggest mistakes I see experts, founders, consultants, advisors, and speakers make is assuming they have an...

June 1, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Market Isn’t Misunderstanding You

People may understand exactly enough to stop looking. Sometimes, when a talented person isn’t getting the response they deserve, the problem is confusion. Their message isn’t clear enough. Their...

May 29, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

“Truth Tastes Funny” is Evolving.

Less “guest interview.” More real-time exploration of how meaning, identity, and interpretation get constructed between human beings before certainty rushes in. The podcast started as conversations about surviving and...

May 27, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Know Yourself Before You Brand Yourself

I don’t think the problem is AI. I think the problem is that people are amplifying identities they never fully clarified in the first place. AI just makes it...

May 25, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

I’m living proof of my business model.

For years I thought I had multiple careers. Comedy. PR. Branded Entertainment. Brand Strategy. Screenwriting. Copywriting. Ideating. Consulting. The general consensus seemed to be: “Smart, funny guy. Really delivers...