BIZ

December 23, 2025
hershrephun
BIZ, Blog, News, YES Brand

The Night CBS News Blinked

Why pulling a 60 Minutes segment wasn’t editorial — it was brand Let’s be precise. A fully promoted 60 Minutes investigation examining Venezuelan men deported by the Trump administration...

December 22, 2025
hershrephun
BIZ, Blog, News, YES Brand

When Trying Harder Sends the Wrong Signal

Why effort, clarity, and good intentions stop working the way they used to — and what that shift actually means. There’s a point in experience where trying harder stops...

December 19, 2025
hershrephun
BIZ, Blog, News, YES Brand

The Familiarity Trap

When everyone knows you — but not for who you are NOW. Familiarity is flattering — until it isn’t. You spend years writing, speaking, and building credibility. Then one...

December 15, 2025
hershrephun
BIZ, Blog, FEATURED, News

The Fix Mindset: How 5 Minutes Can Change Your 5-Year Plan

⏳ Most people overestimate what they can do in five years… …and underestimate what they can do in five minutes. Five minutes can change everything. Not because time suddenly...

December 12, 2025
hershrephun
BIZ, Blog, FEATURED, News

The Visibility Gap After Publishing

Why your book isn’t creating the traction you expected — and the real fix nobody talks about. Every author has a moment — usually a few days or weeks...

December 8, 2025
hershrephun
BIZ, Blog, FEATURED, News

Why I Work with Innovators

If you’ve known me for more than five minutes, you’ve probably noticed something: I have a soft spot for the people who don’t fit into neat categories. My entire...

October 24, 2025
hershrephun
BIZ, Blog, FEATURED, News

We Are The Pace Makers.

And we are the dreamers of the dreams. I hadn’t planned to write about my recent “heartventure.” I’m just grateful to be here, I should focus on what I...

October 13, 2025
hershrephun
BIZ, Blog, FEATURED, News

Always Leave ‘Em Laughing: How Laughter Helps Us Metabolize the Truth

This is Menachem Rephun, Guest Columnist for SELLING the TRUTH Today, and eldest son of this newsletter’s creator, Hersh Rephun (Founder/Lead Columnist), who helped me land my very first...

October 6, 2025
hershrephun
BIZ, Blog, FEATURED, News

Hungry for Meaning? Gens X & Z Explain Why

Steve Biegel and Anna Danyi C come together October 23 for a deep dive into Social Media, Brands, and who cares. YES, BRAND BUILDERS™ is hosting Speaking Purpose to...

October 3, 2025
hershrephun
BIZ, Blog, FEATURED, News

Ai’s Ethical Learning Journey

The Jor-El > Kal-El Method I like to say that Ai is like a brilliant beautiful baby who knows us about as well as we know a blind date....