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FEATURED

hershrephun.com > Blog > FEATURED
  • March 16, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

The Visibility Trap: When Marketing Gets Louder Than the Message

There’s a fascinating strategy I see quite often. It goes something like this: Step 1: Hire a social media manager. Step 2: Engage a PR agent. Step 3: Start...
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  • March 13, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

The Work Behind the Work

What part of this work should still matter ten years from now? Because right now a lot of people can feel the ground moving. You don’t need anyone to...
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  • March 11, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

The Business Was Never the Thing

When the work expands beyond the company that started it. YES BRAND Builders may be the last business I build. Which is funny, because it’s turning out not to...
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  • February 2, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, Upcoming Shows, YES Brand

When Real Comes Home

You can feel it immediately — the noise drops, the performance stops, and something in you exhales. Truth doesn’t always vibe. Sometimes it limps, misses the note, or shows...
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  • January 12, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, YES Brand

Rolling in the Deep: Selling the Truth in Its Actual Size

2026, for me, is about selling the truth in its actual size. Not bigger.Not louder.Not optimized for attention. Just honest. Complete. Accurate. Actual size doesn’t mean “in your face.”...
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  • December 15, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

The Fix Mindset: How 5 Minutes Can Change Your 5-Year Plan

⏳ Most people overestimate what they can do in five years… …and underestimate what they can do in five minutes. Five minutes can change everything. Not because time suddenly...
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  • December 12, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

The Visibility Gap After Publishing

Why your book isn’t creating the traction you expected — and the real fix nobody talks about. Every author has a moment — usually a few days or weeks...
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  • December 8, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Why I Work with Innovators

If you’ve known me for more than five minutes, you’ve probably noticed something: I have a soft spot for the people who don’t fit into neat categories. My entire...
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  • October 24, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

We Are The Pace Makers.

And we are the dreamers of the dreams. I hadn’t planned to write about my recent “heartventure.” I’m just grateful to be here, I should focus on what I...
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  • October 13, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Always Leave ‘Em Laughing: How Laughter Helps Us Metabolize the Truth

This is Menachem Rephun, Guest Columnist for SELLING the TRUTH Today, and eldest son of this newsletter’s creator, Hersh Rephun (Founder/Lead Columnist), who helped me land my very first...
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