FEATURED

October 12, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Wrong Thing Is Working

When an organization’s greatest success begins to compete with its future. There is a particular kind of problem that rarely makes it onto a company’s list of problems. The...

October 10, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

I’ve Spent Most of My Life Being Misunderstood.

And now I invite other people to experience it on purpose. For most of my life, I think I’ve been misunderstood. Of course, there’s a catch. For a good...

October 9, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Breakthrough Isn’t in the Clock. It’s in the Unlock.

Can a 90-Minute Conversation Really Change How Your Business Is Understood? I can understand why someone might be skeptical. When Deb Coviello became a client a few years ago,...

October 6, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

YOUR COMPANY HAS A BACK CATALOG

Before you decide what the company should say next, it helps to understand what it has been saying all along. I was looking through an old piece of company...

October 6, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

WHAT DID YOU HEAR?

I’ve started doing something to people that is probably a little unfair. I let them talk. For nearly twenty minutes, one person gets to tell us about themselves. What...

October 2, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

THAT WAS QUICK

A strange thing happens when you get good at something. It starts taking less time. This is generally considered a feature. Nobody complains when the mechanic finds the problem...

September 30, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

I THINK WE’RE DONE HERE

The meeting was scheduled for 30 minutes. Nobody said we had to use all of them. I have a strange habit. When I figure out what’s going on quickly,...

September 28, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

“EVERYBODY JUST ASKS ME”

Being the person who can explain everything about your company is useful. Until everybody needs you to explain everything about your company. “Everybody just asks me.” Well, yeah. You...

September 25, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Same Expertise. A Bigger Role.

What happens when the expertise that built your reputation needs to serve a bigger role? She had built exactly what she set out to build. A respected law firm....

September 23, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Your Business Has Needs… And So Do You.

You’ve spent years asking what the business needs from you. It may be time to ask what you need from it. You and your business have been together a...