News

October 13, 2025
hershrephun
BIZ, Blog, FEATURED, News

Always Leave ‘Em Laughing: How Laughter Helps Us Metabolize the Truth

This is Menachem Rephun, Guest Columnist for SELLING the TRUTH Today, and eldest son of this newsletter’s creator, Hersh Rephun (Founder/Lead Columnist), who helped me land my very first...

October 6, 2025
hershrephun
BIZ, Blog, FEATURED, News

Hungry for Meaning? Gens X & Z Explain Why

Steve Biegel and Anna Danyi C come together October 23 for a deep dive into Social Media, Brands, and who cares. YES, BRAND BUILDERS™ is hosting Speaking Purpose to...

October 3, 2025
hershrephun
BIZ, Blog, FEATURED, News

Ai’s Ethical Learning Journey

The Jor-El > Kal-El Method I like to say that Ai is like a brilliant beautiful baby who knows us about as well as we know a blind date....

September 17, 2025
hershrephun
BIZ, Blog, FEATURED, News

Brand Integrity Never Hurt No One

Or “How to Avoid Trend-Chasing as a Positronic Brand” No matter how good I look for my age, trust me – I’m too old to chase trends. Those boring...

September 15, 2025
hershrephun
BIZ, Blog, FEATURED, News

3 Laws for Building Your Positronic Brand

Or: How to Keep Trust Alive And we’re back! In last week’s newsletter, I outlined how to pass the branding Turing Test, i.e. maintaining the human touch of authenticity,...

September 11, 2025
hershrephun
BIZ, Blog, FEATURED, News

Can Your Brand Pass the Turing Test?

Let’s link Positronics with another tech/A.I concept you may have heard of… Welcome back! In our previous newsletter, we talked about the concept of Positronics (influenced by the work...

September 5, 2025
hershrephun
BIZ, Blog, FEATURED, News

Becoming Positronic: Human-Centered Branding In An Age of Automation

You can’t tell but the heading of this week’s newsletter was orginally in Roboto font. That’s no coincidence. When sci-fi legend Isaac Asimov coined the term “positronic” in his...

August 29, 2025
hershrephun
BIZ, Blog, FEATURED, News

Embargo the News. Fall in Love.

Positivity leads to Productivity so let’s start there. There’s an ancient Chinese proverb (cue cheesy gong music): May you live in interesting times. Some have actually described that proverb...

August 13, 2025
hershrephun
BIZ, Blog, FEATURED, News

Holding Steady in a Fluxed Up World

Your brand is your anchor. Pick any corner of the world, and the ground is moving beneath your feet. There’s no status quo. Some believe that fleet-footed and agile...

August 11, 2025
hershrephun
BIZ, Blog, FEATURED, News

Don’t Take it From Me

But third-party validation worked for The Lone Ranger Today’s newsletter is an excerpt from my book, Selling the Truth: A ‘Semoir’ with Insights for Life and Business, currently available...