News

June 3, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Most Expensive Assumption People Make About You

The market’s first impression isn’t always wrong. It’s often incomplete. One of the biggest mistakes I see experts, founders, consultants, advisors, and speakers make is assuming they have an...

June 1, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Market Isn’t Misunderstanding You

People may understand exactly enough to stop looking. Sometimes, when a talented person isn’t getting the response they deserve, the problem is confusion. Their message isn’t clear enough. Their...

May 29, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

“Truth Tastes Funny” is Evolving.

Less “guest interview.” More real-time exploration of how meaning, identity, and interpretation get constructed between human beings before certainty rushes in. The podcast started as conversations about surviving and...

May 27, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Know Yourself Before You Brand Yourself

I don’t think the problem is AI. I think the problem is that people are amplifying identities they never fully clarified in the first place. AI just makes it...

May 25, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

I’m living proof of my business model.

For years I thought I had multiple careers. Comedy. PR. Branded Entertainment. Brand Strategy. Screenwriting. Copywriting. Ideating. Consulting. The general consensus seemed to be: “Smart, funny guy. Really delivers...

May 20, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Cleaner by Subtraction

I did something very out of character last week: I took Friday and Saturday off. And I mean OFF. No checking emails (left the phone in the room from...

May 15, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

“The Room”

I spent years thinking the magic happened because I was in the room. The sales call. The stage. The meeting. The podcast. The dinner. The conversation after the conversation....

May 13, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

“The Explanation Tax”

There are some taxes no one should have to pay. The explanation tax is paid when every conversation about your work starts with: “No, no, what I REALLY mean...

May 11, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

“Fraught”

I looked up the difference between “fraught” and “wrought” today. Not because my life demanded it. Not because anyone was waiting breathlessly for clarification. I just wanted to make...

May 6, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Busy Brain Tax

The cost of constantly making things make sense There’s a version of productivity that looks great on paper. Good conversations. Strong follow-ups. Thoughtful adjustments. Constant motion. You walk away...