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FEATURED

hershrephun.com > Blog > FEATURED
  • October 6, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Hungry for Meaning? Gens X & Z Explain Why

Steve Biegel and Anna Danyi C come together October 23 for a deep dive into Social Media, Brands, and who cares. YES, BRAND BUILDERS™ is hosting Speaking Purpose to...
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  • October 3, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Ai’s Ethical Learning Journey

The Jor-El > Kal-El Method I like to say that Ai is like a brilliant beautiful baby who knows us about as well as we know a blind date....
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  • September 17, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Brand Integrity Never Hurt No One

Or “How to Avoid Trend-Chasing as a Positronic Brand” No matter how good I look for my age, trust me – I’m too old to chase trends. Those boring...
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  • September 15, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

3 Laws for Building Your Positronic Brand

Or: How to Keep Trust Alive And we’re back! In last week’s newsletter, I outlined how to pass the branding Turing Test, i.e. maintaining the human touch of authenticity,...
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  • September 11, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Can Your Brand Pass the Turing Test?

Let’s link Positronics with another tech/A.I concept you may have heard of… Welcome back! In our previous newsletter, we talked about the concept of Positronics (influenced by the work...
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  • September 5, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Becoming Positronic: Human-Centered Branding In An Age of Automation

You can’t tell but the heading of this week’s newsletter was orginally in Roboto font. That’s no coincidence. When sci-fi legend Isaac Asimov coined the term “positronic” in his...
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  • August 29, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Embargo the News. Fall in Love.

Positivity leads to Productivity so let’s start there. There’s an ancient Chinese proverb (cue cheesy gong music): May you live in interesting times. Some have actually described that proverb...
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  • August 13, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Holding Steady in a Fluxed Up World

Your brand is your anchor. Pick any corner of the world, and the ground is moving beneath your feet. There’s no status quo. Some believe that fleet-footed and agile...
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  • August 11, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Don’t Take it From Me

But third-party validation worked for The Lone Ranger Today’s newsletter is an excerpt from my book, Selling the Truth: A ‘Semoir’ with Insights for Life and Business, currently available...
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  • August 1, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Be Known Where it Matters

Success and Celebrity are not synonymous. My entire career has been dedicated to visibility. Mostly for others: PR, Communications, Creative Direction, and Brand Strategy, for artists, filmmakers, composers, VFX...
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