The Proof Is in the Movement
You don’t know your positioning is working because people understand it. You know because they behave differently. One of the easiest mistakes to make...
The Most Expensive Assumption People Make About You
The market’s first impression isn’t always wrong. It’s often incomplete. One of the biggest mistakes I see experts, founders, consultants, advisors, and speakers make...
The Market Isn’t Misunderstanding You
People may understand exactly enough to stop looking. Sometimes, when a talented person isn’t getting the response they deserve, the problem is confusion. Their...
“Truth Tastes Funny” is Evolving.
Less “guest interview.” More real-time exploration of how meaning, identity, and interpretation get constructed between human beings before certainty rushes in. The podcast started...
Know Yourself Before You Brand Yourself
I don’t think the problem is AI. I think the problem is that people are amplifying identities they never fully clarified in the first...
I’m living proof of my business model.
For years I thought I had multiple careers. Comedy. PR. Branded Entertainment. Brand Strategy. Screenwriting. Copywriting. Ideating. Consulting. The general consensus seemed to be:...
Cleaner by Subtraction
I did something very out of character last week: I took Friday and Saturday off. And I mean OFF. No checking emails (left the...
“The Room”
I spent years thinking the magic happened because I was in the room. The sales call. The stage. The meeting. The podcast. The dinner....
“The Explanation Tax”
There are some taxes no one should have to pay. The explanation tax is paid when every conversation about your work starts with: “No,...
“Fraught”
I looked up the difference between “fraught” and “wrought” today. Not because my life demanded it. Not because anyone was waiting breathlessly for clarification....