News

January 5, 2026
hershrephun
BIZ, Blog, News, YES Brand

When the Metrics Go Quiet

There’s a moment when the numbers still move, but you stop believing them. The dashboards glow. The charts rise and fall. Everything looks “fine.” But something feels hollow. That’s...

December 31, 2025
hershrephun
BIZ, Blog, News, YES Brand

It Can’t Be “Extra” If It’s Actual Size

On audacity, compression, and what happens when truth stops adjusting When people talk about attitude, they often mean mood. Positive. Confident. Motivated. That’s not what I mean. Sometimes attitude...

December 29, 2025
hershrephun
BIZ, Blog, News, YES Brand

Let Attitude Lead

On posture, outcomes, and operating at actual size I’ve spent most of my career working backward from desired outcomes. Decide what I want. Figure out how to get there....

December 23, 2025
hershrephun
BIZ, Blog, News, YES Brand

The Night CBS News Blinked

Why pulling a 60 Minutes segment wasn’t editorial — it was brand Let’s be precise. A fully promoted 60 Minutes investigation examining Venezuelan men deported by the Trump administration...

December 22, 2025
hershrephun
BIZ, Blog, News, YES Brand

When Trying Harder Sends the Wrong Signal

Why effort, clarity, and good intentions stop working the way they used to — and what that shift actually means. There’s a point in experience where trying harder stops...

December 19, 2025
hershrephun
BIZ, Blog, News, YES Brand

The Familiarity Trap

When everyone knows you — but not for who you are NOW. Familiarity is flattering — until it isn’t. You spend years writing, speaking, and building credibility. Then one...

December 15, 2025
hershrephun
BIZ, Blog, FEATURED, News

The Fix Mindset: How 5 Minutes Can Change Your 5-Year Plan

⏳ Most people overestimate what they can do in five years… …and underestimate what they can do in five minutes. Five minutes can change everything. Not because time suddenly...

December 12, 2025
hershrephun
BIZ, Blog, FEATURED, News

The Visibility Gap After Publishing

Why your book isn’t creating the traction you expected — and the real fix nobody talks about. Every author has a moment — usually a few days or weeks...

December 8, 2025
hershrephun
BIZ, Blog, FEATURED, News

Why I Work with Innovators

If you’ve known me for more than five minutes, you’ve probably noticed something: I have a soft spot for the people who don’t fit into neat categories. My entire...

October 24, 2025
hershrephun
BIZ, Blog, FEATURED, News

We Are The Pace Makers.

And we are the dreamers of the dreams. I hadn’t planned to write about my recent “heartventure.” I’m just grateful to be here, I should focus on what I...