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hershrephun

hershrephun.com > Articles by: hershrephun
  • June 1, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

The Market Isn’t Misunderstanding You

People may understand exactly enough to stop looking. Sometimes, when a talented person isn’t getting the response they deserve, the problem is confusion. Their message isn’t clear enough. Their...
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  • May 29, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

“Truth Tastes Funny” is Evolving.

Less “guest interview.” More real-time exploration of how meaning, identity, and interpretation get constructed between human beings before certainty rushes in. The podcast started as conversations about surviving and...
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  • May 27, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

Know Yourself Before You Brand Yourself

I don’t think the problem is AI. I think the problem is that people are amplifying identities they never fully clarified in the first place. AI just makes it...
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  • May 25, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

I’m living proof of my business model.

For years I thought I had multiple careers. Comedy. PR. Branded Entertainment. Brand Strategy. Screenwriting. Copywriting. Ideating. Consulting. The general consensus seemed to be: “Smart, funny guy. Really delivers...
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  • May 20, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

Cleaner by Subtraction

I did something very out of character last week: I took Friday and Saturday off. And I mean OFF. No checking emails (left the phone in the room from...
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  • May 15, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

“The Room”

I spent years thinking the magic happened because I was in the room. The sales call. The stage. The meeting. The podcast. The dinner. The conversation after the conversation....
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  • May 13, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

“The Explanation Tax”

There are some taxes no one should have to pay. The explanation tax is paid when every conversation about your work starts with: “No, no, what I REALLY mean...
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  • May 11, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

“Fraught”

I looked up the difference between “fraught” and “wrought” today. Not because my life demanded it. Not because anyone was waiting breathlessly for clarification. I just wanted to make...
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  • May 6, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

The Busy Brain Tax

The cost of constantly making things make sense There’s a version of productivity that looks great on paper. Good conversations. Strong follow-ups. Thoughtful adjustments. Constant motion. You walk away...
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  • May 4, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

“I’ve Got This” Syndrome

The Cost of Smart People Carrying Their Own Work There’s a moment I see all the time. Someone walks me through what they’re building. It’s thoughtful. Structured. Legitimately solid....
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