hershrephun – Page 3 – hershrephun.com

September 21, 2026
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We’re Building a New Website

When a company has changed faster than the way people understand it, execution can become a very expensive form of procrastination. “We’re building a new website.” Excellent. What are...

September 16, 2026
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WHAT DO YOU WANT THE NEXT SIX MONTHS TO LOOK LIKE?

Six months from now is coming. You may as well have something to say about it. You wake up tomorrow and AI has gotten smarter again. This is becoming...

September 14, 2026
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YOU ARE NOT YOUR COMPANY.

And your company is not you. You built the company by solving problems. Customer problem? You handled it. Employee problem? Give it here. Something or someone blew a gasket...

September 9, 2026
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WORDS DON’T MATTER.

The perfect words are overrated. The idea underneath them isn’t. I’ve been a copywriter forever. It’s part of my DNA. I’ve spent a ridiculous percentage of my life looking...

September 7, 2026
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WHAT MUST REMAIN TRUE?

As organizations evolve, somebody has to protect the idea. Change doesn’t usually make a company incoherent all at once. It happens one perfectly reasonable decision at a time. You...

September 2, 2026
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You Are the Most Incredible Mosaic

The pieces weren’t random. You just couldn’t see the picture yet. I was catching up with someone this week whom I’ve known for a while. She’s had one of...

August 31, 2026
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Next Usually Starts Brewing Before It Has a Name

There’s a funny thing about “what’s next.” We tend to think we’ll know when it arrives. There will be a decision. An announcement. A new company. A new role....

August 26, 2026
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I Thought Funny Was My Thread. It Wasn’t.

What we’re obsessed with isn’t always what holds the story together. Funny, in all its forms, has fascinated me for as long as I can remember. Making people laugh....

August 24, 2026
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Your Obsessions May Be Trying to Tell You Something

There comes a point in a working life when the question changes. It may no longer be: What am I good at? You’ve probably answered that. Or: What can...

August 19, 2026
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Come Again?

What matters deeply to you still has to mean something to somebody else. You know exactly what you mean. This thing matters to you. You’ve thought about it, lived...