hershrephun – Page 3 – hershrephun.com

July 14, 2026
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Before You Hire a PR Firm

What every visibility investment assumes… but almost no one checks. While in film school in New York, I was lured into the world of advertising. Specifically, commercial production. I...

July 13, 2026
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“What Does That Look Like?”

A First Contact Graphic should do one thing well: help someone understand the journey in a matter of seconds. This one introduces the sequence behind Strategic Development. That’s it....

July 10, 2026
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They call ’em “breakthroughs”…

…because you’re reluctant to let them in. Breakthroughs get a lot of good press. Who doesn’t want one? We imagine fireworks. Epiphanies. The clouds parting. A triumphant soundtrack. What...

July 8, 2026
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The Value of a Conversation…

…isn’t measured by how long it takes. It’s measured by how long it lasts. Imagine your surgeon walking into the recovery room and saying, “Good news. The operation was...

July 6, 2026
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You’re Already Paying for the Decision You Haven’t Made

(Because postponement is never neutral.) We tend to think of difficult decisions as future events. Something we’ll make when the timing is better. When we have more information. When...

July 3, 2026
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Field Notes on First Contact: Today’s Observation

Some Questions Are Worth Leaving Alone Not every question needs an answer. And not every answer needs action. First Contact Live isn’t for people looking for reassurance. It’s for...

July 1, 2026
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Field Notes on First Contact: Why It Matters

When the Possibilities Start Pulling There is a kind of work that doesn’t suffer because people ignore it. It suffers because people see too much in it. They see...

June 29, 2026
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Field Notes on First Contact: What We Observed

It All Begins with The Last Question In my personal and professional journey, I’ve attended some excellent workshops, webinars, interviews, and coaching sessions. Almost all of them have the...

June 26, 2026
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There is Something New Under the Sun

Now What Do You Call It? On Monday, we explored what happens when people don’t understand your work. On Wednesday, we looked at what happens when people think they...

June 24, 2026
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I Get It… You’re a Blank!

What If They’re Only Half-Right? A few days ago, I wrote about Interpretive Friction. That’s what happens when people don’t understand your work. They get confused. They need an...