HOW MANY TIMES MUST I ‘X’ YOU?
I’ve been thinking a lot about categories. Am I in the Marketing category? Sales? Advertising? The answer is None of the Above. I’m in the Brand space, Personal Brand...
YOU CAN DO BETTER THAN ‘PRETTY GOOD’
Is your Personal Brand taking a back seat to your Business? I recently rewatched one of my favorite streaming series of the last decade: 2015’s PATRIOT, the comedy-drama created...
Keeping Up, Appearances
A little push, a whole lot of gratitude. The launch of my first book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and Business, begins in January, and...
Buy One, Get ‘YES!’ Free
Introducing the Positronist. I like making up words. Maybe it’s because some of the words that are fed to us just don’t add to our happiness. Lately, I’ve been...
You Are a Legacy Brand
(an excerpt from SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and Business by Hersh Rephun) The impact we have on the world becomes our brand. How we...
‘Deadpool & Wolverine’: Personal Brand M&A
DEADPOOL & WOLVERINE: is this the title of a movie, or are they the two hardest-working promoters in show business? As Deadpool & Wolverine crosses the billion-dollar mark with...
Crafting Memorable Messaging with Hersh Rephun
Welcome back to Camp Content! In this episode, join hosts Molly Ruland and as we are honored to welcome the versatile Hersh Rephun, the “message therapist,” specializing in branding...
The Boy Can’t Help It: Bullsh*t as an Art Form
The following is an excerpt from Chapter 4 (The Spin Doctor, the Bullsh*t Artist, and Other Seducers We Don’t Want to Know, Like, or Trust) of ‘SELLING THE TRUTH:...
The Definitive Guide to Coaching & Teamwork
…was first published in 1900. It begins as a parable about a natural leader not yet aware of their powers. Just another teen runaway, they find themselves a stranger...
YES, BRAND with Hersh Rephun Episode 53 – Brian Gregory and the YES Test for Brand Success
In this episode of YES, BRAND, Hersh Rephun sits down with Brian Gregory, the creator of The YES! TEST, a breakthrough tool designed for small businesses, media firms, consultants,...