Ai’s Ethical Learning Journey
The Jor-El > Kal-El Method I like to say that Ai is like a brilliant beautiful baby who knows us about as well as...
Brand Integrity Never Hurt No One
Or “How to Avoid Trend-Chasing as a Positronic Brand” No matter how good I look for my age, trust me – I’m too old...
3 Laws for Building Your Positronic Brand
Or: How to Keep Trust Alive And we’re back! In last week’s newsletter, I outlined how to pass the branding Turing Test, i.e. maintaining...
Can Your Brand Pass the Turing Test?
Let’s link Positronics with another tech/A.I concept you may have heard of… Welcome back! In our previous newsletter, we talked about the concept of...
Becoming Positronic: Human-Centered Branding In An Age of Automation
You can’t tell but the heading of this week’s newsletter was orginally in Roboto font. That’s no coincidence. When sci-fi legend Isaac Asimov coined...
Embargo the News. Fall in Love.
Positivity leads to Productivity so let’s start there. There’s an ancient Chinese proverb (cue cheesy gong music): May you live in interesting times. Some...
Holding Steady in a Fluxed Up World
Your brand is your anchor. Pick any corner of the world, and the ground is moving beneath your feet. There’s no status quo. Some...
Don’t Take it From Me
But third-party validation worked for The Lone Ranger Today’s newsletter is an excerpt from my book, Selling the Truth: A ‘Semoir’ with Insights for...
Be Known Where it Matters
Success and Celebrity are not synonymous. My entire career has been dedicated to visibility. Mostly for others: PR, Communications, Creative Direction, and Brand Strategy,...
Personal Life Vs Personal Brand
How much of your private life must you sacrifice in the service of your business? We are now less than a week away from...