Let Attitude Lead
On posture, outcomes, and operating at actual size I’ve spent most of my career working backward from desired outcomes. Decide what I want. Figure...
The Night CBS News Blinked
Why pulling a 60 Minutes segment wasn’t editorial — it was brand Let’s be precise. A fully promoted 60 Minutes investigation examining Venezuelan men...
When Trying Harder Sends the Wrong Signal
Why effort, clarity, and good intentions stop working the way they used to — and what that shift actually means. There’s a point in...
The Familiarity Trap
When everyone knows you — but not for who you are NOW. Familiarity is flattering — until it isn’t. You spend years writing, speaking,...
The Fix Mindset: How 5 Minutes Can Change Your 5-Year Plan
⏳ Most people overestimate what they can do in five years… …and underestimate what they can do in five minutes. Five minutes can change...
The Visibility Gap After Publishing
Why your book isn’t creating the traction you expected — and the real fix nobody talks about. Every author has a moment — usually...
Why I Work with Innovators
If you’ve known me for more than five minutes, you’ve probably noticed something: I have a soft spot for the people who don’t fit...
We Are The Pace Makers.
And we are the dreamers of the dreams. I hadn’t planned to write about my recent “heartventure.” I’m just grateful to be here, I...
Always Leave ‘Em Laughing: How Laughter Helps Us Metabolize the Truth
This is Menachem Rephun, Guest Columnist for SELLING the TRUTH Today, and eldest son of this newsletter’s creator, Hersh Rephun (Founder/Lead Columnist), who helped...
Hungry for Meaning? Gens X & Z Explain Why
Steve Biegel and Anna Danyi C come together October 23 for a deep dive into Social Media, Brands, and who cares. YES, BRAND BUILDERS™...