Your Personal Brand is Your IP.
That’s the bottom line. And the only relevant question is, “What’s it worth to you?” As a Service Provider, I’m supposed to solve a problem, right? People only care...
The Spin Doctor and The Bullsh*t Artist
From Chapter 4 of “Selling the Truth: A ‘Semoir’ with Insights for Life and Business” by Hersh Rephun Shortcut to a Ditch To understand further how to avoid compulsive...
A ‘comedy of horrors’ becomes beer with a Nazi in this excerpt from my forthcoming book.
From Chapter 3 – A Lie is a Wish Your Heart Makes – in “Selling the Truth: A ‘Semoir’ with Insights for Life and Business” by Hersh Rephun Don’t...
Tomorrow is Today.
On Billy Joel’s Cold Spring Harbor album is a pretty obscure cut called “Tomorrow is Today.” It came on this morning in my “Genius Shuffle” supporting my efforts as...
HOW MANY TIMES MUST I ‘X’ YOU?
I’ve been thinking a lot about categories. Am I in the Marketing category? Sales? Advertising? The answer is None of the Above. I’m in the Brand space, Personal Brand...
YOU CAN DO BETTER THAN ‘PRETTY GOOD’
Is your Personal Brand taking a back seat to your Business? I recently rewatched one of my favorite streaming series of the last decade: 2015’s PATRIOT, the comedy-drama created...
Keeping Up, Appearances
A little push, a whole lot of gratitude. The launch of my first book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and Business, begins in January, and...
Buy One, Get ‘YES!’ Free
Introducing the Positronist. I like making up words. Maybe it’s because some of the words that are fed to us just don’t add to our happiness. Lately, I’ve been...
You Are a Legacy Brand
(an excerpt from SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and Business by Hersh Rephun) The impact we have on the world becomes our brand. How we...
‘Deadpool & Wolverine’: Personal Brand M&A
DEADPOOL & WOLVERINE: is this the title of a movie, or are they the two hardest-working promoters in show business? As Deadpool & Wolverine crosses the billion-dollar mark with...