BIZ

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

Am I a Luxury Personal Brand? In My Dreams.

My suit is mohair. My tee is cotton, but it’s a high-thread Egyptian cotton and it costs $418. It’s a tee shirt. It’s turquoise and goes beautifully with the...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

How Much Vulnerability is Healthy for Your Personal Brand?

There is no simple answer. Fortunately, I like the tough questions. First of all, there are a few guidelines I provide clients when it comes to sharing: As an...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

The Hidden Cost of Delaying Your Personal Brand Strategy

“Those golden handcuffs may be coming off whether you like it or not.” This was something that came out in a conversation with a dear friend this week. We...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

Why Your Personal Journey will Unlock and Unleash Your Personal Brand

The Breakthrough is in Your Head (a modified excerpt from “Selling the Truth: A ‘Semoir’ with Insights for Life and Business”) While engaged with a Peak Performance community in...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

Your Personal Brand is Your IP.

That’s the bottom line. And the only relevant question is, “What’s it worth to you?” As a Service Provider, I’m supposed to solve a problem, right? People only care...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

The Spin Doctor and The Bullsh*t Artist

From Chapter 4 of “Selling the Truth: A ‘Semoir’ with Insights for Life and Business” by Hersh Rephun Shortcut to a Ditch To understand further how to avoid compulsive...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

A ‘comedy of horrors’ becomes beer with a Nazi in this excerpt from my forthcoming book.

From Chapter 3 – A Lie is a Wish Your Heart Makes – in “Selling the Truth: A ‘Semoir’ with Insights for Life and Business” by Hersh Rephun Don’t...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

Tomorrow is Today.

On Billy Joel’s Cold Spring Harbor album is a pretty obscure cut called “Tomorrow is Today.” It came on this morning in my “Genius Shuffle” supporting my efforts as...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

HOW MANY TIMES MUST I ‘X’ YOU?

I’ve been thinking a lot about categories. Am I in the Marketing category? Sales? Advertising? The answer is None of the Above. I’m in the Brand space, Personal Brand...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

YOU CAN DO BETTER THAN ‘PRETTY GOOD’

Is your Personal Brand taking a back seat to your Business? I recently rewatched one of my favorite streaming series of the last decade: 2015’s PATRIOT, the comedy-drama created...