Let Attitude Lead
On posture, outcomes, and operating at actual size I’ve spent most of my career working backward from desired outcomes. Decide what I want. Figure out how to get there....
The Night CBS News Blinked
Why pulling a 60 Minutes segment wasn’t editorial — it was brand Let’s be precise. A fully promoted 60 Minutes investigation examining Venezuelan men deported by the Trump administration...
When Trying Harder Sends the Wrong Signal
Why effort, clarity, and good intentions stop working the way they used to — and what that shift actually means. There’s a point in experience where trying harder stops...
The Familiarity Trap
When everyone knows you — but not for who you are NOW. Familiarity is flattering — until it isn’t. You spend years writing, speaking, and building credibility. Then one...
YES, BRAND with Hersh Rephun Episode 53 – Brian Gregory and the YES Test for Brand Success
In this episode of YES, BRAND, Hersh Rephun sits down with Brian Gregory, the creator of The YES! TEST, a breakthrough tool designed for small businesses, media firms, consultants,...
YES, BRAND with Hersh Rephun Episode 52 – Networking Secrets with Donnie Boivin
In this episode, Hersh Rephun sits down with Donnie Boivin, a highly successful entrepreneur, author, and podcaster. As the CEO of three thriving companies—Success Champion Networking, Badass Business Summit,...
YES, BRAND with Hersh Rephun Episode 51 – Unlocking Brilliance with Andrew Kap Through Gratitude and Self-Trust
n this episode, Hersh Rephun chats with Andrew Kap about harnessing the power of gratitude and overcoming fear. They delve into Andrew’s journey writing “The Last Law of Attraction...
YES, BRAND with Hersh Rephun Episode 50 – In Dialogue with Jaclyn Whitt on Faith-Based Screenwriting
In this episode, Hersh Rephun chats with Jaclyn Whitt, a screenwriter specializing in Family Friendly and Faith-based genres. Jaclyn shares her passion for storytelling through script form, a medium...
YES, BRAND with Hersh Rephun Episode 49 – Mushrooms, Cannabis, and Comedy with Robert Johnson, CEO of Mycroboost
In this episode, Hersh Rephun chats with Robert Johnson, the founder and CEO of Mycroboost and Custom Capsule Consultants. With a two-decade career in launching successful startups in emerging...
YES, BRAND with Hersh Rephun Episode 48 – Customer Retention and AI with the One & Only Joey Coleman
This week, Hersh Rephun sits down with Joey Coleman, an author, speaker, and customer retention expert, to discuss the importance of cultivating strong customer and employee relationships. They delve...